Bullet PR


Britain’s Vote National
Bird Campaign

David Lindo, aka The Urban Birder, is one of the UK’s leading ornithologists. Presenter on BBC’s Springwatch and regular guest on many other TV shows including The One Show, Countryfile and the Great British Wildlife Revival, he was recently voted the 7th most influential person in wildlife by BBC Wildlife Magazine. He is also author of two books - The Urban Birder (2011) and Tales from Concrete Jungles (published by Bloomsbury, 2015) and a regular magazine columnist.

David launched Britain’s Vote National Bird campaign after discovering Britain was one of the few countries in the world not to have its own national bird. He chose Bullet PR as the PR agency to bring his campaign to the public attention. The Vote Britain’s National Bird campaign was to run in tandem with the General Election campaign in 2015 with voting closing on the same day, May 7th.

The campaign captured the nation’s imagination, winning global media coverage and garnering support from celebrities such as Jamie Oliver, Jarvis Cocker, Chris Packham, Chris Evans and Alan Titchmarsh.

We secured broad reaching media coverage in BBC Breakfast TV, the Today programme, The Chris Evans Breakfast Show on R2, BBC 6 Music’s Breakfast Show and Jarvis Cocker’s show and Radio 5 Live. The campaign was featured in every national newspaper including The Daily Mail, Mirror, Express, The Times, The Guardian, Daily Telegraph and Evening Standard and the front page of The Independent. The story even appeared in the New York Times and the Times of India.

Consumer magazine coverage included The Lady, Country Life, BBC Wildlife Magazine, Emerald Street, Wired, Shortlist and the Huffington Post to name but a few, whilst BBC Radio Four reported the shortlisted birds as tweets in Tweet of the Day.

By the time the results of Britain’s National Bird Vote were announced (exclusively on BBC’s SpringWatch Unsprung) on June 10th, a staggering 225,000 members of the British public have cast their votes. The robin was crowned the overwhelming winner.

Bullet PR achieved over 1000 items of media coverage for Britain’s Vote National Bird campaign.

 "When it comes to my Vote National Bird Campaign Bullet PR pulled off the impossible. Pandora's enthusiasm and tenacity meant that the campaign got unprecedented media attention that doubtlessly contributed to influencing 226,000 plus people to vote. This was Britain's biggest ever vote for nature and it would not have been possible without Bullet PR."

David Lindo, Founder / Vote National Bird Campaign

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