Ditch the Label
Ditch the Label is one of the leading anti-bullying charities in the UK. Experts on bullying within the digital space, each month the charity support thousands of young people through their online community via their website. They also work with social networks and online games publishers as well as schools and colleges across the UK and produce some of the largest research papers on the topic of bullying and associated behaviours.
Bullet PR has provided advice on media strategy and PR support for the charity for the past four years. Each year we carry out a PR campaign around Ditch the Label’s Annual Bullying Survey - a yearly benchmark of bullying in the UK.
The media campaign for the Annual Bullying Survey has seen it make headline news across the UK as well as 17 countries across the globe. Media coverage has included features and news stories in almost all the national newspapers, including the i newspaper, The Daily Telegraph, The Daily Mail, The Times and The Daily Mirror. Other publications featuring stories included The New York Times, The Times Educational Supplement, Mashable, Buzzfeed, MSN, AOL and TeenVogue. Broadcast coverage has included BBC Breakfast, ITN news, Channel 5 News, Sky News, Radio 5 Live Drive and Radio 1’s Newsbeat.
"Prior to working with Bullet PR, I don’t think we truly understood the importance of entrusting your public relations with an expert. We were absolutely blown away by Bullet PR’s expertise within their field and the fantastic results that they achieved for us. We highly recommend Bullet PR and will continue to use them in the future."
Liam Hackett, Founder / Ditch the Label