Alsace Tourist Board
Alsace is well known for its beautiful scenery, good food (it has more Michelin starred restaurants than any other region of France other than Paris), wine, and welcoming people. It also has a growing reputation as golf holiday destination.
Pandora worked for the Alsace Tourist Board on behalf of travel PR agency Oliver Relations. The PR brief for Tourism Alsace included promoting the breadth of what the region has to offer to the UK media and running a press office on its behalf. Themed releases and press trips were generated around key priorities for the area, which included Christmas Markets, Spa and Wellness, the launch of the Lalique Museum, golfing breaks and food and wine.