Bullet PR

Brighton Museum
and Art Gallery

Bullet PR were asked to devise a fashion and lifestyle orientated media campaign for Brighton Museum and Art Gallery to support the launch of Fashion Cities Africa, the first major UK exhibition dedicated to contemporary African fashion.

The exhibition explored fashion and style in four cities at the compass points of the African continent – Lagos in Nigeria, Nairobi in Kenya, Casablanca in Morocco and Johannesburg in South Africa, focusing on the style choices of individual ‘fashion agents’ from each city; from designers and stylists to photographers and bloggers.

Coverage achieved for the exhibition included features in Guardian.com, i-D magazine, Marie Claire magazine, four pages in Easy Jet’s inflight magazine, Sunday Telegraph’s Stella magazine, Vogue.com, Buzzfeed and The Pool.